Virtue Full Shampoo 500ml/17oz

A lightweight thickening conditioner for fine, limp hair Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein Binds directly to damaged areas & repairs hair Contains Pink Pomelo, rich in Vitamins A, C, B1 & zinc to restore vitality to hair Infused with Hydrolyzed Quinoa to enhance color & retain moisture Loaded with Artichoke Leaf to seal & strengthen hair’s cuticle Adds volume & density to fine, limp hair strands without overloading Scented with a revitalizing citrus blend of flowers & greens Hair appears fuller, thicker & healthier with lasting body Color-safe, paraben-free & gluten-free

A clarifying, deep cleansing shampoo Helps remove excess oil, product residue, pollution & smoke Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein Binds directly to damaged areas while healing & repairing hair Formulated with Charcoal Powder to extract oil & impurities Infused with Hops Extract to provide a purifying & astringent effect on scalp Uses a blend of gentle cleansers derived from coconut oil for moisturizing benefits Scented with a juicy, refreshing citrus blend Leaves hair detoxified & healthy-looking Color-safe, paraben-free & gluten-free

A rich, high-powered repairing shampoo for damaged hair Gently dissolves daily build-up while filling in cracks of damage Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein Binds directly to damaged areas while healing & repairing hair Formulated with Hydrolyzed Quinoa to enhance color & retain moisture Contains Baobab Seed Oil derived from the African Tree of Life, an intense emollient for dry, damaged hair Enhanced with Grapefruit Extract, packed with Vitamin C & anti-oxidants Helps revitalize the scalp & restores hair’s vibrancy & shine Scented with a rich, nurturing blend of fresh woods & clean citrus Leaves hair soft, clean & healthy-looking Color-safe, paraben-free & gluten-free

A rich, high-powered repairing shampoo for damaged hair Gently dissolves daily build-up while filling in cracks of damage Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein Binds directly to damaged areas while healing & repairing hair Formulated with Hydrolyzed Quinoa to enhance color & retain moisture Contains Baobab Seed Oil derived from the African Tree of Life, an intense emollient for dry, damaged hair Enhanced with Grapefruit Extract, packed with Vitamin C & anti-oxidants Helps revitalize the scalp & restores hair’s vibrancy & shine Scented with a rich, nurturing blend of fresh woods & clean citrus Leaves hair soft, clean & healthy-looking Color-safe, paraben-free & gluten-free

A powerful in-shower daily smoothing conditioner Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein Binds directly to damaged areas while healing & repairing hair Contains Pink Pomelo, rich in Vitamin A, C, B1 & zinc to restore hair's vitality Blended with Phospholipids derived from natural soybeans to fight frizz & protect against humidity Fortified with Shea Butter to condition, smooth & soften hair Re-paves rough cuticles & reduces friction between each strand Scented with a restorative blend of flower, fruit & herbs Hair appears sleeker & hydrated Color-safe, paraben-free & gluten-free

A powerful in-shower daily smoothing shampoo Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein Binds directly to damaged areas while healing & repairing hair Contains Pink Pomelo, rich in Vitamin A, C, B1 & zinc to restore hair's vitality Blended with Phospholipids derived from natural soybeans to fight frizz & protect against humidity Enhanced with Gotu Kola, a multi-tasking Indian herb to promote strength, smoothness & luster Re-paves rough cuticles & reduces friction between each strand Scented with a restorative blend of flower, fruit & herbs Leaves hair silky-soft, clean & hydrated Color-safe, paraben-free & gluten-free

A powerful in-shower daily smoothing shampoo Powered by exclusive Alpha Keratin 60ku®, a whole, human keratin protein Binds directly to damaged areas while healing & repairing hair Contains Pink Pomelo, rich in Vitamin A, C, B1 & zinc to restore hair's vitality Blended with Phospholipids derived from natural soybeans to fight frizz & protect against humidity Enhanced with Gotu Kola, a multi-tasking Indian herb to promote strength, smoothness & luster Re-paves rough cuticles & reduces friction between each strand Scented with a restorative blend of flower, fruit & herbs Leaves hair silky-soft, clean & hydrated Color-safe, paraben-free & gluten-free

Fan Favorites Kit: 1x Recovery Shampoo - 240ml/8oz 1x Recovery Conditioner - 200ml/6.7oz 1x Healing Oil - 50ml/1.7oz 1x Restorative Treatment Mask - 50ml/1.7oz Ideal both for personal use & as a gift

A light, dual-action whipped cream that detoxifies scalp of build-up & impurities Provides residue-free hair conditioning & scalp balancing effects Beta Hydroxy Acid (BHA) gently lifts dry aged cells without adding residue Papain & bromelain, the rice beads & fruit enzymes that offer dual-action exfoliation Kalahari melon oil & jojoba oil provide moisture balance Alpha Keratin 60ku® repairs hair with each use Rice exfoliator sloughs away dead skin cells to leave scalp smooth Coconut, jojoba & kalahari melon oils provide essential hydration for hair & scalp Scented with a soothing blend of lavender, chamomile, white tea, bergamot, magnolia buds & a light touch of creamy sandalwood Free of parabens, sulfates, phthalates, synthetic colors & dyes Color-safe, gluten-free, cruelty-free & vegan

A leave-in cream rich in reparative proteins & emollients to infuse hair with hydration Helps neutralize frizz & guards hair against heat & humidity Alpha Keratin 60ku® helps to repair cracks & splits, leaving curls stronger & softer A super-hydrating combo of shea butter, jojoba esters & olive-derived esters that provides lightweight moisture without weighing down curls Selaginella iepidophylla extract, a specialty botanical plant active that attracts moisture to parched curls to bring them back to life Multi-faceted UV/solar protection complex, an anti-pollution active that is known to provide color & heat protection Scented with a luxurious blend of juicy kumquat, grapefruit & peppery greens wrapped in warm driftwood notes Keeps curls springy, shiny & full of life

A lightweight cream that seals, smooths & repairs broken ends Nourishes & protects hair from future damage Restores the color & vibrancy of fragile hair Contains patented Alpha Keratin 60ku® protein to bind directly to damaged areas & repair unlike anything else Contains pea protein which packed with phytonutrients to help protect hair from daily styling & thermal heat damage Boosted with hydrolyzed quinoa, a complete plant-based protein to enhance color, moisture retention & shine Enriched with baobab seed oil from the African tree of life, which is an rich, silky & intense emollient for dry, damaged hair Scented with a rich, nurturing blend of fresh woods & clean citrus formulated with coconut & yuzu extracts Ideal for all hair types, especially split ends Free of parabens, sulfates, phthalates, synthetic colors & dyes Color-safe, paraben-free, gluten-free & vegan

A lifting, protecting & all-you-need styler for fine, fragile hair Developed with an airy, lightweight, self-foaming formula Provides instant body, bounce & hold Creates the illusion of density even in the thinnest parts Contains Alpha Keratins & Gamma Keratins to repair & nourish the scalp, providing fragile hair with the strength, elasticity & flexibility Enriched with panthenol (Pro-Vitamin B5) to condition hair & provide heat protection to preserve the strength & thickness of the hair fiber Boosted with active plant extracts to help improve hair strength & thickness while protecting against environmental aggressors Infused with microalgae extract to add volume & strength to the hair fiber, making hair look & feel revitalized Scented with a gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, & balancing woods, with basil & patchouli essential oils for scalp care & healthy hair Vegan, color-safe, paraben-free & gluten-free

Volumize & Thicken Set: 1x Full Shampoo - 60ml/2oz 1x Full Conditioner - 60ml/2oz 1x Restorative Treatment Mask - 15ml/0.5oz Ideal for both personal use & as a gift

A medium-hold styler that texturizes, shapes, nourishes, protects & adds shine to hair Features a creamy & lightweight texture The does-it-all formula marries pliability with hold for short hair styles that last all day & into the next Contains the proprietary Alpha Keratin 60ku® that strengthens, softens & smooths hair while the polymers create memory & hold Infused with shea butter that provides deeply penetrating hydration, adds weightless shine & protects against the drying effects of heat styling Developed with chia seed-derived heat protection complex which retains water in the hair fiber & forms a protective layer without affecting ability to style Amplifies hair’s natural layers to leave it looking thicker Scented with a revitalizing citrus blend of flowers, greens, stimulating spearmint leaf, & bright lemon essential oils

Smooth & Silken Set: 1x Smooth Shampoo - 60ml/2oz 1x Smooth Conditioner - 60ml/2oz 1x Restorative Treatment Mask - 15ml/0.5oz Ideal both for personal use & as a gift

A conditioner that weightlessly detangles, de-frizzes, nourishes & hydrates hair without weighing down curls Repairs cuticle damage, rejuvenates elasticity & protects against humidity, heat & environmental damage Made with the proprietary Alpha Keratin 60ku® protein to heal & strengthen hair Contains water-soluble jojoba oil to provide moisture to enhance shine, compatibility & detangling effects Loaded with specialty carob gum (ceratonia siliqua) to form a sheer film to lock in moisture Boosted with vegetable-derived polymer from lond bean to facilitate curl formation & definition Enriched with specialty rice protein & extract with sunflower seed oil to provide solar protection from the drying & damaging effects of UV rays Scented with a luxurious blend of juicy kumquat, grapefruit & peppery greens wrapped in warm driftwood notes Keeps curls springy, shiny & full of life Free Of parabens, phthalates, silicones, sulfates, formaldehyde donors, synthetic colorants & dyes Gluten-free, cruelty-free & vegan

Repair & Strengthen Set: 1x Recovery Shampoo - 60ml/2oz 1x Recovery Conditioner - 60ml/2oz 1x Restorative Treatment Mask - 15ml/0.5oz Ideal both for personal use & as a gift

Hair & Scalp Reset Duo Set: 1x Restorative Treatment Mask -15ml/0.5oz 1x Exfoliating Scalp Treatment -15ml/0.5oz Ideal for both personal use & as a gift

A memory-building & strengthening curl perfector Features a sheer & smooth texture Glides through hair to build, shape, de-frizz & hold curls without slick & crunchy side effects Contains Alpha Keratin 60ku® to bind directly to damaged areas & repair hair Developed with shea butter ester to nourish & hydrate curls without weighing them down Loaded with selaginella lepidophylla extract that attracts moisture to parch curls Enriched with chia & flaxseed polysaccharide to enhance optimal natural curl formation & hold Scented with a luxurious blend of juicy kumquat, grapefruit & peppery greens wrapped in warm driftwood notes Keeps curls springy, shiny & full of life

A hydrating, nourishing & repairing shampoo for curls Features a rich, non-drying formula that gently cleanses hair while removing excess oils & build-up to maintain the natural curl pattern Protects against humidity, heat & environmental damage while mending & prepping hair for manageable & frizz-free styles Contains Alpha Keratin 60ku® that works with specially chosen hydrators & curl-optimizing polymers to repair brittle hair that’s more prone to breakage Loaded with water-soluble jojoba oil to provide moisture to enhance shine, compatibility & detangling Infused with specialty carob gum (ceratonia siliqua) to form a sheer film to lock in moisture Enriched with vegetable-derived polymer from lond bean to facilitate curl formation & definition Boosted with specialty rice protein & extract with sunflower seed oil to provide solar protection from the drying & damaging effects of UV rays Keep curls springy, shiny & full of life Scented with a luxurious blend of juicy kumquat, grapefruit & peppery greens wrapped in warm driftwood notes Free Of parabens, phthalates, silicones, sulfates, formaldehyde donors, synthetic colorants & dyes Color-safe, gluten-, cruelty-free & vegan

A nourishing, thickening & detangling conditioner for thinning hair Features a lightweight texture Strengthens & hydrates each hair without weighing it down Formulated with the patented alpha + gamma keratins, a highly active green tea & probiotics to leave hair smooth, silky, comb-able & less prone to pulling or breakage Developed with probiotic ferment, a microbiome booster known to nourish the scalp, help decrease irritation & support cellular oxygen consumption Enriched with Cyperus plant root oil to enhance softness, shine & combability Loaded with biomimetic signal peptides to nourish & calm the scalp to help create a healthy environment for hair growth Scented with a gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers & balancing woods, with basil & patchouli essential oils Specifically developed for fine, fragile strands Sulfate-free, color-safe, paraben-free, gluten-free & vegan

Flourish Hair Rejuvenation Treatment Set: 1x Shampoo For Thinning Hair - 60ml/2oz 1x Conditioner For Thinning Hair - 60ml/2oz 1x Density Booster - 60ml/2oz Ideal both for personal use & as a gift

Flourish Hair Rejuvenation Treatment Set: 1x Shampoo For Thinning Hair - 240ml/8oz 1x Conditioner For Thinning Hair - 200ml/6.7oz 1x Density Booster - 120ml/4oz Ideal both for personal use & as a gift

A highly potent, feather-light serum that restores scalp to a healthy state nightly Goes on easily & absorbs quickly Resurfaces & smoothes each strand for strong, radiant & healthy hair Floods scalp & hair with nutrients using pure Alpha Keratin 60ku®, B vitamins, peptides & prebiotic activity to balance & repair the scalp Contains charged Hyaluronic Acid to improves scalp moisture barrier function & moisture protection Enriched with peptide blend to fortify & revitalize hair & scalp Boosted with olive-derived ceramide to improve overall scalp health & condition Developed with alpha-glucan oligosaccharide to support the beneficial microbial flora offering prebiotic properties for optimal scalp health Scented with a soothing blend of lavender & chamomile, white tea, bergamot, magnolia buds & a light touch of creamy sandalwood Free of parabens, sulfates, phthalates, synthetic colors & dyes Color-safe, gluten-free, cruelty-free & vegan

A gentle toning & nourishing shampoo Uses all-natural botanicals & 100% natural colorants to brighten & gently neutralize brassiness Made with the proprietary Alpha Keratin 60ku® protein to heal & strengthen hair Contains a special blend of chamomile extract, lemon fruit extract, red cabbage extract, purple ginseng extract & 100% natural salicylic acid from wintergreen leaf extract to provide subtle, cumulative brightening of yellow tones & rinse away brassiness Loaded with viola odorata flower & leaf extract, lavender flower extract & rosemary leaf extract to neutralize brassiness Infused with turmeric root extract to work in conjunction with a mineral complex to provide antioxidant protection against the damaging & color-distorting effects of UV/solar exposure, environmental pollutants & free radicals Scented with a warm fragrance blended of bright & calming ingredients including yuzu zest, chamomile & creamy sandalwood Free of harsh, stripping ingredients, purple color deposits & sulfate Suitable for all shades of natural & color-treated hair, including silver & gray

Hydrate & Nourish Set: 1x Curl Shampoo - 60ml/2oz 1x Curl Conditioner - 60ml/2oz 1x Curl Leave-In Butter - 15ml/0.5oz Ideal both for personal use & as a gift

Nourish & Flourish Duo For Hair Set: 1x Healing Oil - 50ml/1.7oz 1x Density Booster - 120ml/4oz Ideal both for personal use & as a gift

Mini Must-Haves Set: 1x Recovery Shampoo - 60ml/2oz 1x Recovery Conditioner - 60ml/2oz 1x Un-Frizz Cream - 60ml/2oz 1x 6-In-1 Styler - 60ml/2oz 1x Restorative Treatment Mask - 15ml/0.5oz Ideal both for personal use & as a gift

Best-Selling Hair Favorites Set: 1x Recovery Shampoo - 240ml/8oz 1x Recovery Conditioner - 200ml/6.7oz 1x Restorative Treatment Mask - 50ml/1.7oz 1x 6-In-1 Styler - 60ml/2oz 1x Healing Oil - 9ml/0.3oz\ Ideal both for personal use & as a gift

A hydrating, strengthening & thickening hair mask for thinning hair Features a whipped & creamy yet weightless textures Contains biomimetic tetrapeptide with red clover flower extract to target the follicle to promote healthier hair growth Infused with Fructooligosaccharides & beet root extract, a plant-derived blend that infuses hydration into hair Boosted with basil & patchouli essential oils for the scalp care & healthy hair Hair feels instantly hydrated, nourished & more manageable without being weighted down Leaves hair shiny & silky-soft Scented with a gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers & balancing woods